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How Search Engines Work - Ngahtech Tutorials

Digital Marketing Mastery course

Chapter 1: Digital Marketing Foundations

Module 1.1: Introduction to Digital Marketing

Understanding Digital Marketing Benefits of Digital Marketing for Businesses Digital Marketing Trends and Opportunities Traditional vs Digital Marketing Digital Marketing Channels and Platforms

Module 1.2: Digital Marketing Strategy & Planning

Creating a Digital Marketing Strategy Understanding Business Goals Target Audience Identification Customer Journey Mapping Building Buyer Personas

Module 1.3: Marketing Goals & Performance Metrics

Setting SMART Goals Understanding KPIs Marketing Budget Planning Campaign Planning Framework Measuring Marketing Success

Chapter 2: Search Engine Optimization (SEO)

Module 2.1: SEO Fundamentals

Introduction to SEO How Search Engines Work Search Engine Ranking Factors SEO Best Practices White Hat vs Black Hat SEO

Module 2.2: Keyword Research & Search Intent

Keyword Types and Classification Keyword Research Techniques Competitor Keyword Analysis Search Intent Optimization Creating Keyword Strategies

Module 2.3: On-Page SEO

Title Tags and Meta Descriptions Header Tags Optimization URL Structure Optimization Internal Linking Strategies Content Optimization Techniques Image SEO Schema Markup

Module 2.4: Technical SEO

Website Speed Optimization Mobile SEO XML Sitemaps Robots.txt Configuration HTTPS and Security Canonical URLs Website Crawling and Indexing

Module 2.5: Off-Page SEO

Link Building Strategies Backlink Analysis Guest Posting Brand Mentions Local SEO Optimization Google Business Profile

Module 2.6: SEO Tools & Analytics

Google Search Console Google Analytics SEMrush Ahrefs SEO Audits SEO Reporting

Chapter 3: Content Marketing

Module 3.1: Content Marketing Fundamentals

Introduction to Content Marketing Content Marketing Strategy Audience Research Content Planning Framework

Module 3.2: Content Creation

Blog Writing Website Content Writing Marketing Copywriting Storytelling Techniques Content Editing and Optimization

Module 3.3: Visual Content Marketing

Graphic Content Creation Infographics Design Video Marketing Content Interactive Content Development

Module 3.4: Content Distribution & Promotion

Content Publishing Strategies Social Media Promotion Content Syndication Influencer Collaboration

Module 3.5: Content Performance Analysis

Content Analytics Engagement Metrics Lead Generation Tracking ROI Measurement

Chapter 4: Social Media Marketing

Module 4.1: Social Media Foundations

Social Media Overview Social Media Strategy Audience Growth Techniques Community Management

Module 4.2: Facebook Marketing

Facebook Business Pages Content Planning Facebook Advertising Facebook Pixel Setup Community Building

Module 4.3: Instagram Marketing

Instagram Business Profiles Reels, Stories and Posts Instagram Growth Strategies Instagram Advertising Instagram Shopping

Module 4.4: LinkedIn Marketing

LinkedIn Company Pages Professional Branding LinkedIn Advertising B2B Marketing Strategies

Module 4.5: TikTok Marketing

TikTok Business Setup Viral Content Creation TikTok Advertising Analytics and Optimization

Module 4.6: YouTube Marketing

Channel Setup and Branding Video Content Strategy YouTube SEO YouTube Advertising Monetization Strategies

Module 4.7: Social Media Management Tools

Hootsuite Buffer Meta Business Suite Social Media Automation

Module 4.8: Social Media Analytics

Performance Tracking Engagement Analysis Campaign Reporting

Chapter 5: Email Marketing

Module 5.1: Email Marketing Fundamentals

Introduction to Email Marketing Email Marketing Benefits Email Compliance and Regulations Building Email Lists

Module 5.2: Email Campaign Development

Email Campaign Types Segmentation Strategies Writing Effective Subject Lines Email Content Creation Call-to-Action Optimization Responsive Email Design

Module 5.4: Marketing Automation

Automated Workflows Welcome Sequences Lead Nurturing Campaigns Re-engagement Campaigns

Module 5.5: Email Analytics

Open Rate Analysis Click-Through Rate Optimization Conversion Tracking A/B Testing

Chapter 6: Paid Advertising & PPC

Module 6.1: Digital Advertising Fundamentals

Understanding PPC Advertising Platforms Overview Campaign Objectives Budget Planning

Module 6.2: Google Ads

Google Ads Setup Search Campaigns Display Campaigns Keyword Targeting Landing Page Optimization

Module 6.3: Social Media Advertising

Facebook Ads Instagram Ads LinkedIn Ads TikTok Ads Remarketing Campaigns

Module 6.4: Video Advertising

YouTube Ads Short Video Advertising Video Ad Production Campaign Optimization

Module 6.5: Campaign Analytics

Conversions Tracking Attribution Models ROAS Calculation Campaign Optimizations

Chapter 7: Analytics & Marketing Data

Module 7.1: Marketing Analytics Fundamentals

Understanding Marketing Data Key Metrics and KPIs Data Collection Methods

Module 7.2: Google Analytics 4 (GA4)

GA4 Setup Reports and Dashboards Audience Analysis E-commerce Analytics

Module 7.3: Data Visualization

Looker Studio Dashboard Design Marketing Reports Executive Reporting

Module 7.4: Attribution & Performance Measurement

Customer Journey Analytics Marketing Performance Analysis

Chapter 8: Advanced Digital Marketing

Module 8.1: Artificial Intelligence (AI) in Marketing

AI-Powered Marketing Tools ChatGPT for Marketing AI Content Creation AI Automation Predictive Analytics

Module 8.2: Influencer Marketing

Influencer Identification Campaign Planning Influencer Partnerships Campaign Measurement

Module 8.3: Conversion Rate Optimization (CRO)

User Experience (UX) A/B's Testing Conversion Funnel Optimization

Module 8.4: Mobile Marketing

Mobile-First Strategy SMS Marketing Push Notifications Mobile Advertising

Module 8.5: Integrated Digital Marketing Planning

Multi-Channel Marketing Annual Marketing Plans Budget Management Marketing Performance Evaluation

Chapter 9: Career Development & Practical Projects

Module 9.1: Digital Marketing Tools & Technologies

Industry Tools Overview Free vs Premium Tools Building a Marketing Tech Stack

Module 9.2: Real-World Projects & Case Studies

SEO Project Social Media Campaign Project Google Ads Campaign Project Content Marketing Project Marketing Audit Project

Module 9.3: Personal Branding & Career Growth

Building a Professional Portfolio Creating a Personal Brand Freelancing in Digital Marketing Starting a Digital Marketing Agency Job Interview Preparation

Module 9.4: Capstone Project

Develop a Complete Digital Marketing Strategy Execute Multi-Channel Campaigns Performance Reporting Final Presentation

Home / Categories / / Digital Marketing Mastery course / How Search Engines Work

How Search Engines Work

0 min read Chapter 2: Search Engine Optimization (SEO) / Module 2.1: SEO Fundamentals

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