Skip to main content

🚀 Join our community of learners worldwide • 📚 Free tutorials available • 🎓 Get certified today • 💡 Learn at your own pace • 🤝 Connect with expert instructors •

| +237 654 431 857 Contact

Ngahtech Group

Home
Tutorials
Courses
Blog
Jobs
Login
Register

Chat

Home
Tutorials
Courses
Blog
Jobs
Login
Register
WhatsApp Support

Digital Marketing Mastery course

Course

Module 1.1: Introduction to Digital Marketing

1 Understanding Digital Marketing 2 Benefits of Digital Marketing for Businesses 3 Digital Marketing Trends and Opportunities 4 Traditional vs Digital Marketing 5 Digital Marketing Channels and Platforms

Module 1.2: Digital Marketing Strategy & Planning

1 Creating a Digital Marketing Strategy 2 Understanding Business Goals 3 Target Audience Identification 4 Customer Journey Mapping 5 Building Buyer Personas

Module 1.3: Marketing Goals & Performance Metrics

1 Setting SMART Goals 2 Understanding KPIs 3 Marketing Budget Planning 4 Campaign Planning Framework 5 Measuring Marketing Success

Module 2.1: SEO Fundamentals

1 Introduction to SEO 2 How Search Engines Work 3 Search Engine Ranking Factors 4 SEO Best Practices 5 White Hat vs Black Hat SEO

Module 2.2: Keyword Research & Search Intent

1 Keyword Types and Classification 2 Keyword Research Techniques 3 Competitor Keyword Analysis 4 Search Intent Optimization 5 Creating Keyword Strategies

Module 2.3: On-Page SEO

1 Title Tags and Meta Descriptions 2 Header Tags Optimization 3 URL Structure Optimization 4 Internal Linking Strategies 5 Content Optimization Techniques 6 Image SEO 7 Schema Markup

Module 2.4: Technical SEO

1 Website Speed Optimization 2 Mobile SEO 3 XML Sitemaps 4 Robots.txt Configuration 5 HTTPS and Security 6 Canonical URLs 7 Website Crawling and Indexing

Module 2.5: Off-Page SEO

1 Link Building Strategies 2 Backlink Analysis 3 Guest Posting 4 Brand Mentions 5 Local SEO Optimization 6 Google Business Profile

Module 2.6: SEO Tools & Analytics

1 Google Search Console 2 Google Analytics 3 SEMrush 4 Ahrefs 5 SEO Audits 6 SEO Reporting

Module 3.1: Content Marketing Fundamentals

1 Introduction to Content Marketing 2 Content Marketing Strategy 3 Audience Research 4 Content Planning Framework

Module 3.2: Content Creation

1 Blog Writing 2 Website Content Writing 3 Marketing Copywriting 4 Storytelling Techniques 5 Content Editing and Optimization

Module 3.3: Visual Content Marketing

1 Graphic Content Creation 2 Infographics Design 3 Video Marketing Content 4 Interactive Content Development

Module 3.4: Content Distribution & Promotion

1 Content Publishing Strategies 2 Social Media Promotion 3 Content Syndication 4 Influencer Collaboration

Module 3.5: Content Performance Analysis

1 Content Analytics 2 Engagement Metrics 3 Lead Generation Tracking 4 ROI Measurement

Module 4.1: Social Media Foundations

1 Social Media Overview 2 Social Media Strategy 3 Audience Growth Techniques 4 Community Management

Module 4.2: Facebook Marketing

1 Facebook Business Pages 2 Content Planning 3 Facebook Advertising 4 Facebook Pixel Setup 5 Community Building

Module 4.3: Instagram Marketing

1 Instagram Business Profiles 2 Reels, Stories and Posts 3 Instagram Growth Strategies 4 Instagram Advertising 5 Instagram Shopping

Module 4.4: LinkedIn Marketing

1 LinkedIn Company Pages 2 Professional Branding 3 LinkedIn Advertising 4 B2B Marketing Strategies

Module 4.5: TikTok Marketing

1 TikTok Business Setup 2 Viral Content Creation 3 TikTok Advertising 4 Analytics and Optimization

Module 4.6: YouTube Marketing

1 Channel Setup and Branding 2 Video Content Strategy 3 YouTube SEO 4 YouTube Advertising 5 Monetization Strategies

Module 4.7: Social Media Management Tools

1 Hootsuite 2 Buffer 3 Meta Business Suite 4 Social Media Automation

Module 4.8: Social Media Analytics

1 Performance Tracking 2 Engagement Analysis 3 Campaign Reporting

Module 5.1: Email Marketing Fundamentals

1 Introduction to Email Marketing 2 Email Marketing Benefits 3 Email Compliance and Regulations 4 Building Email Lists

Module 5.2: Email Campaign Development

1 Email Campaign Types 2 Segmentation Strategies 3 Writing Effective Subject Lines 4 Email Content Creation 5 Call-to-Action Optimization 6 Responsive Email Design

Module 5.4: Marketing Automation

1 Automated Workflows 2 Welcome Sequences 3 Lead Nurturing Campaigns 4 Re-engagement Campaigns

Module 5.5: Email Analytics

1 Open Rate Analysis 2 Click-Through Rate Optimization 3 Conversion Tracking 4 A/B Testing

Module 6.1: Digital Advertising Fundamentals

1 Understanding PPC 2 Advertising Platforms Overview 3 Campaign Objectives 4 Budget Planning

Module 6.2: Google Ads

1 Google Ads Setup 2 Search Campaigns 3 Display Campaigns 4 Keyword Targeting 5 Landing Page Optimization

Module 6.3: Social Media Advertising

1 Facebook Ads 2 Instagram Ads 3 LinkedIn Ads 4 TikTok Ads 5 Remarketing Campaigns

Module 6.4: Video Advertising

1 YouTube Ads 2 Short Video Advertising 3 Video Ad Production 4 Campaign Optimization

Module 6.5: Campaign Analytics

1 Conversions Tracking 2 Attribution Models 3 ROAS Calculation 4 Campaign Optimizations

Module 7.1: Marketing Analytics Fundamentals

1 Understanding Marketing Data 2 Key Metrics and KPIs 3 Data Collection Methods

Module 7.2: Google Analytics 4 (GA4)

1 GA4 Setup 2 Reports and Dashboards 3 Audience Analysis 4 E-commerce Analytics

Module 7.3: Data Visualization

1 Looker Studio 2 Dashboard Design 3 Marketing Reports 4 Executive Reporting

Module 7.4: Attribution & Performance Measurement

1 Customer Journey Analytics 2 Marketing Performance Analysis

Module 8.1: Artificial Intelligence (AI) in Marketing

1 AI-Powered Marketing Tools 2 ChatGPT for Marketing 3 AI Content Creation 4 AI Automation 5 Predictive Analytics

Module 8.2: Influencer Marketing

1 Influencer Identification 2 Campaign Planning 3 Influencer Partnerships 4 Campaign Measurement

Module 8.3: Conversion Rate Optimization (CRO)

1 User Experience (UX) 2 A/B's Testing 3 Conversion Funnel Optimization

Module 8.4: Mobile Marketing

1 Mobile-First Strategy 2 SMS Marketing 3 Push Notifications 4 Mobile Advertising

Module 8.5: Integrated Digital Marketing Planning

1 Multi-Channel Marketing 2 Annual Marketing Plans 3 Budget Management 4 Marketing Performance Evaluation

Module 9.1: Digital Marketing Tools & Technologies

1 Industry Tools Overview 2 Free vs Premium Tools 3 Building a Marketing Tech Stack

Module 9.2: Real-World Projects & Case Studies

1 SEO Project 2 Social Media Campaign Project 3 Google Ads Campaign Project 4 Content Marketing Project 5 Marketing Audit Project

Module 9.3: Personal Branding & Career Growth

1 Building a Professional Portfolio 2 Creating a Personal Brand 3 Freelancing in Digital Marketing 4 Starting a Digital Marketing Agency 5 Job Interview Preparation

Module 9.4: Capstone Project

1 Develop a Complete Digital Marketing Strategy 2 Execute Multi-Channel Campaigns 3 Performance Reporting 4 Final Presentation

Home / Courses / Digital Marketing Mastery course / Creating a Digital Marketing Strategy

Creating a Digital Marketing Strategy

Chapter 1: Digital Marketing Foundations · Module 1.2: Digital Marketing Strategy & Planning

Text

Previous Digital Marketing Channels and Platforms Next Understanding Business Goals

Subscribe to Our Newsletter

Get the latest tutorials, courses, and updates delivered to your inbox.

Your premier destination for free, high-quality tutorials and courses. Learn from industry experts and advance your career with Ngahtech.

+237 654 431 857

info@ngahtech.com

Quick Links

Home
Categories
All Courses
Certifications
eBooks

Popular Categories

Web Development
Data Science
DevOps
Mobile Development
Cybersecurity

Resources

Blog
Tutorials
FAQ
About Us
Contact
Support Chat

© 2026 Ngahtech. All rights reserved.

Privacy Policy | Terms of Service | Cookie Policy