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Digital Marketing Mastery

Master Digital Marketing from beginner to advanced level. Learn SEO, Social Media Marketing, Content Marketing, Email Marketing, Google Ads, Facebook Ads, Analy

196 lessons 9 chapters 45 modules All Levels
All Levels Free Featured
Digital Marketing Mastery

Digital Marketing Mastery Course

Master Digital Marketing and Build a Successful Career

The Digital Marketing Mastery Course at NgahTech Group is a comprehensive, hands-on training program designed to help beginners, entrepreneurs, business owners, freelancers, and professionals master the skills needed to market products and services effectively in today's digital world.

This course combines theory with practical projects, giving you real-world experience using the latest digital marketing tools and strategies. Whether you want to grow your business, become a digital marketing consultant, work remotely, or secure a high-paying job, this course provides everything you need to succeed.

Throughout the training, you will learn how to create winning marketing campaigns, increase website traffic, generate quality leads, improve sales, and build strong online brands using industry-standard tools.

Course Outcomes

Upon completion, students will be able to:

Develop comprehensive digital marketing strategies
 Optimize websites for search engines (SEO)
 Manage social media platforms professionally
 Create high-converting content and advertising campaigns
 Run Google Ads and Social Media Ads successfully
 Analyze marketing data using Google Analytics and Looker Studio
 Implement AI-powered marketing solutions
 Build professional marketing portfolios
 Work as Digital Marketing Specialists, SEO Experts, Social Media Managers, Content Marketers, PPC Specialists, or Freelance Consultants

Career Opportunities

  • Digital Marketing Specialist
  • SEO Specialist
  • Social Media Manager
  • Content Marketing Manager
  • PPC Advertising Specialist
  • Email Marketing Specialist
  • Marketing Analyst
  • Brand Manager
  • E-commerce Marketing Specialist
  • Digital Marketing Consultant
  • Freelance Digital Marketer
  • Agency Owner

Total Duration: 90 Days (3 Months)
Certificate: Professional Digital Marketing Certification by Ngahtech Group
Practical Projects: Included
Internship Opportunities: Available for Outstanding Students

 

Check Jobs available

 

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Course Info

Category Digital Marketing
Level All Levels
Total Lessons 196
Status ✅ Published

Course Contents

Chapter 1: Digital Marketing Foundations
Module 1.1: Introduction to Digital Marketing
Understanding Digital Marketing Benefits of Digital Marketing for Businesses Digital Marketing Trends and Opportunities Traditional vs Digital Marketing Digital Marketing Channels and Platforms
Module 1.2: Digital Marketing Strategy & Planning
Creating a Digital Marketing Strategy Understanding Business Goals Target Audience Identification Customer Journey Mapping Building Buyer Personas
Module 1.3: Marketing Goals & Performance Metrics
Setting SMART Goals 30 min Understanding KPIs 30 min Marketing Budget Planning Campaign Planning Framework Measuring Marketing Success
Chapter 2: Search Engine Optimization (SEO)
Module 2.1: SEO Fundamentals
Introduction to SEO How Search Engines Work Search Engine Ranking Factors SEO Best Practices White Hat vs Black Hat SEO
Module 2.2: Keyword Research & Search Intent
Keyword Types and Classification Keyword Research Techniques Competitor Keyword Analysis Search Intent Optimization Creating Keyword Strategies
Module 2.3: On-Page SEO
Title Tags and Meta Descriptions Header Tags Optimization URL Structure Optimization Internal Linking Strategies Content Optimization Techniques Image SEO Schema Markup
Module 2.4: Technical SEO
Website Speed Optimization Mobile SEO XML Sitemaps Robots.txt Configuration HTTPS and Security Canonical URLs Website Crawling and Indexing
Module 2.5: Off-Page SEO
Link Building Strategies Backlink Analysis Guest Posting Brand Mentions Local SEO Optimization Google Business Profile
Module 2.6: SEO Tools & Analytics
Google Search Console Google Analytics SEMrush Ahrefs SEO Audits SEO Reporting
Chapter 3: Content Marketing
Module 3.1: Content Marketing Fundamentals
Introduction to Content Marketing Content Marketing Strategy Audience Research Content Planning Framework
Module 3.2: Content Creation
Blog Writing Website Content Writing Marketing Copywriting Storytelling Techniques Content Editing and Optimization
Module 3.3: Visual Content Marketing
Graphic Content Creation Infographics Design Video Marketing Content Interactive Content Development
Module 3.4: Content Distribution & Promotion
Content Publishing Strategies Social Media Promotion Content Syndication Influencer Collaboration
Module 3.5: Content Performance Analysis
Content Analytics Engagement Metrics Lead Generation Tracking ROI Measurement
Chapter 4: Social Media Marketing
Module 4.1: Social Media Foundations
Social Media Overview Social Media Strategy Audience Growth Techniques Community Management
Module 4.2: Facebook Marketing
Facebook Business Pages Content Planning Facebook Advertising Facebook Pixel Setup Community Building
Module 4.3: Instagram Marketing
Instagram Business Profiles Reels, Stories and Posts Instagram Growth Strategies Instagram Advertising Instagram Shopping
Module 4.4: LinkedIn Marketing
LinkedIn Company Pages Professional Branding LinkedIn Advertising B2B Marketing Strategies
Module 4.5: TikTok Marketing
TikTok Business Setup Viral Content Creation TikTok Advertising Analytics and Optimization
Module 4.6: YouTube Marketing
Channel Setup and Branding Video Content Strategy YouTube SEO YouTube Advertising Monetization Strategies
Module 4.7: Social Media Management Tools
Hootsuite Buffer Meta Business Suite Social Media Automation
Module 4.8: Social Media Analytics
Performance Tracking Engagement Analysis Campaign Reporting
Chapter 5: Email Marketing
Module 5.1: Email Marketing Fundamentals
Introduction to Email Marketing Email Marketing Benefits Email Compliance and Regulations Building Email Lists
Module 5.2: Email Campaign Development
Email Campaign Types Segmentation Strategies Writing Effective Subject Lines Email Content Creation Call-to-Action Optimization Responsive Email Design
Module 5.3: Email Copywriting & Design
Module 5.4: Marketing Automation
Automated Workflows Welcome Sequences Lead Nurturing Campaigns Re-engagement Campaigns
Module 5.5: Email Analytics
Open Rate Analysis Click-Through Rate Optimization Conversion Tracking A/B Testing
Chapter 6: Paid Advertising & PPC
Module 6.1: Digital Advertising Fundamentals
Understanding PPC Advertising Platforms Overview Campaign Objectives Budget Planning
Module 6.2: Google Ads
Google Ads Setup Search Campaigns Display Campaigns Keyword Targeting Landing Page Optimization
Module 6.3: Social Media Advertising
Facebook Ads Instagram Ads LinkedIn Ads TikTok Ads Remarketing Campaigns
Module 6.4: Video Advertising
YouTube Ads Short Video Advertising Video Ad Production Campaign Optimization
Module 6.5: Campaign Analytics
Conversions Tracking Attribution Models ROAS Calculation Campaign Optimizations
Chapter 7: Analytics & Marketing Data
Module 7.1: Marketing Analytics Fundamentals
Understanding Marketing Data Key Metrics and KPIs Data Collection Methods
Module 7.2: Google Analytics 4 (GA4)
GA4 Setup Reports and Dashboards Audience Analysis E-commerce Analytics
Module 7.3: Data Visualization
Looker Studio Dashboard Design Marketing Reports Executive Reporting
Module 7.4: Attribution & Performance Measurement
Customer Journey Analytics Marketing Performance Analysis
Chapter 8: Advanced Digital Marketing
Module 8.1: Artificial Intelligence (AI) in Marketing
AI-Powered Marketing Tools ChatGPT for Marketing AI Content Creation AI Automation Predictive Analytics
Module 8.2: Influencer Marketing
Influencer Identification Campaign Planning Influencer Partnerships Campaign Measurement
Module 8.3: Conversion Rate Optimization (CRO)
User Experience (UX) A/B's Testing Conversion Funnel Optimization
Module 8.4: Mobile Marketing
Mobile-First Strategy SMS Marketing Push Notifications Mobile Advertising
Module 8.5: Integrated Digital Marketing Planning
Multi-Channel Marketing Annual Marketing Plans Budget Management Marketing Performance Evaluation
Chapter 9: Career Development & Practical Projects
Module 9.1: Digital Marketing Tools & Technologies
Industry Tools Overview Free vs Premium Tools Building a Marketing Tech Stack
Module 9.2: Real-World Projects & Case Studies
SEO Project Social Media Campaign Project Google Ads Campaign Project Content Marketing Project Marketing Audit Project
Module 9.3: Personal Branding & Career Growth
Building a Professional Portfolio Creating a Personal Brand Freelancing in Digital Marketing Starting a Digital Marketing Agency Job Interview Preparation
Module 9.4: Capstone Project
Develop a Complete Digital Marketing Strategy Execute Multi-Channel Campaigns Performance Reporting Final Presentation