To learn digital marketing with Ngahtech, you can explore various aspects of this field by following a structured approach that combines theoretical knowledge with practical application. Here’s a potential roadmap that Ngahtech might offer to help you get started: 1. Introduction to Digital Marketing Overview: Learn the basics of digital marketing, including its importance, current trends, and how it compares to traditional marketing. Key Concepts: Digital marketing channels (search engines, social media, email, content, etc.), customer journey, and targeting. 2. Search Engine Optimization (SEO) On-page SEO: Learn about keyword research, meta tags, content optimization, and user experience. Off-page SEO: Understand link building, social signals, and online reputation management. Technical SEO: Focus on site structure, loading speed, mobile-friendliness, and indexing. 3. Search Engine Marketing (SEM) Google Ads: Learn how to create, optimize, and run paid search campaigns. Bing Ads: Explore the differences between Google and Bing ads, targeting techniques, and ROI optimization. Ad Extensions: Use ad extensions to improve the performance of your campaigns. 4. Social Media Marketing Platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. Content Creation: Focus on creating engaging and relevant content for social media platforms. Ads Management: Learn how to create and manage ads on different social platforms, including Facebook and Instagram Ads. Influencer Marketing: Collaborating with influencers to promote products or services. 5. Email Marketing Tools: Get familiar with email marketing platforms like MailChimp, ActiveCampaign, and others. Strategies: Learn how to segment audiences, personalize campaigns, and analyze results. Automation: Set up email sequences and automation to nurture leads and convert them into customers. 6. Content Marketing Blogging: Learn how to write engaging, SEO-friendly blog posts. Video Marketing: Create videos for YouTube, Instagram, and other platforms. Infographics & Visual Content: Create shareable content that resonates with your target audience. Storytelling: Learn to craft compelling narratives for brand marketing. 7. Analytics and Data Google Analytics: Learn how to track website traffic, understand audience behavior, and measure conversion rates. Social Media Insights: Use built-in tools (like Facebook Insights, Instagram Analytics) to track performance. KPIs & Reporting: Focus on key performance indicators (KPIs) like click-through rates (CTR), conversion rates, and return on investment (ROI). 8. Conversion Rate Optimization (CRO) Landing Page Optimization: Learn how to create effective landing pages that convert. A/B Testing: Use A/B tests to optimize campaigns and website elements. Funnel Optimization: Improve customer journeys to maximize conversions. 9. Affiliate Marketing Introduction: Learn the basics of affiliate marketing and how to promote other companies’ products. Affiliate Networks: Get familiar with platforms like Amazon Affiliates, ShareASale, and CJ Affiliate. Tracking & Optimization: Use tools to track performance and optimize campaigns. 10. Practical Application & Case Studies Real-life Projects: Implement what you’ve learned by working on real-life projects, analyzing competitors, and creating marketing strategies. Case Studies: Review successful digital marketing case studies to understand best practices and innovative approaches. Resources & Tools Ngahtech May Provide: Access to training materials, videos, and templates. One-on-one coaching or group sessions. Continuous feedback on your projects and campaigns. Is there a specific area you’d like to focus on, or would you like more detailed information on any of the topics mentioned?