Digital Marketing Master Program - Ngahtech Quiz

Question 1 of 13 Multiple choice

1. What is the primary goal of Digital Marketing?

A. Printing flyers B. Reaching and engaging customers through digital channels C. Building physical stores D. Manufacturing products

Question 2 of 13 Multiple choice

Which of the following is an example of a digital marketing channel?

A. Newspaper B. Radio C. Social Media D. Billboard

Question 3 of 13 Multiple choice

What does SEO stand for?

A. Search Engine Operation B. Search Engine Optimization C. Search Engine Output D. Search Engine Orientation

Question 4 of 13 Multiple choice

Which stage of the Customer Life Cycle focuses on turning prospects into customers?

A. Awareness B. Retention C. Conversion D. Advocacy

Question 5 of 13 Multiple choice

Which tool is commonly used for website traffic analysis?

A. Canva B. Google Analytics C. Photoshop D. Word

Question 6 of 13 Multiple choice

What is PPC?

A. Pay Per Customer B. Pay Per Click C. Price Per Campaign D. Pay Per Conversion

Question 7 of 13 Multiple choice

Which metric measures the percentage of visitors who complete a desired action?

A. Bounce Rate B. Conversion Rate C. Click Rate D. Open Rate

Question 8 of 13 Multiple choice

What is the purpose of keyword research in SEO?

A. To create logos B. To identify search terms used by users C. To design websites D. To build databases

Question 9 of 13 Multiple choice

Which stage of the customer life cycle focuses on encouraging repeat purchases?

A. Acquisition B. Awareness C. Retention D. Conversion

Question 10 of 13 Multiple choice

What is the highest stage of the Customer Life Cycle?

A. Conversion B. Retention C. Loyalty D. Advocacy

Question 11 of 13 Fill blank

Define Digital Marketing and explain its importance in modern business.

Question 12 of 13 Essay

Define Digital Marketing and explain its importance in modern business.

This will be reviewed by an instructor.

Question 13 of 13 Essay

Define Digital Marketing and explain its importance in modern business.

This will be reviewed by an instructor.