Course Content
Module 1: Introduction to Social Media Marketing
What is Social Media Marketing? Importance of social media in digital marketing Overview of major platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, Pinterest, etc.) Current trends and statistics in social media usage Setting SMART goals for social media campaigns
0/1
Introduction to Social Media Marketing
Module 2: Understanding Your Audience
0/1
Module 2: Understanding Your Audience
Module 3: Social Media Strategy and Planning
0/1
Module 3: Social Media Strategy and Planning
Module 4: Content Creation and Optimization
0/1
Module 4: Content Creation and Optimization
Module 5: Organic Social Media Marketing
Growing your social media presence organically Leveraging hashtags and trends Building and engaging with online communities Understanding platform algorithms Best posting times and frequency
0/1
Module 5: Organic Social Media Marketing
Module 6: Paid Social Media Advertising
0/1
Module 6: Paid Social Media Advertising
Module 7: Analytics and Performance Measurement
0/1
Module 7: Analytics and Performance Measurement
Module 9: Social Media Trends and Innovations
Influencer marketing strategies AR/VR in social media Social commerce and shoppable posts Emerging platforms and trends Leveraging AI for social media
0/1
Module 9: Social Media Trends and Innovations
Module 10: Tools and Automation
Social media management tools: Hootsuite, Buffer, Sprout Social Content scheduling and automation Monitoring tools for brand mentions Chatbots and AI tools for customer interaction
0/1
Module 10: Tools and Automation
Module 11: Case Studies and Practical Projects
Analyzing successful social media campaigns Planning and executing a campaign for a real or mock business Creating platform-specific content strategies Group presentations on innovative campaign ideas
0/1
Module 11: Case Studies and Practical Projects
Social Madia Marketing
About Lesson

 

  • Social media metrics to track (engagement, reach, impressions, etc.)
  • Tools for analytics: Facebook Insights, Google Analytics, etc.
  • Analyzing and interpreting campaign results
  • Creating actionable performance reports
Previous
Next