Course Content
Module 1: Introduction to Social Media Marketing
What is Social Media Marketing? Importance of social media in digital marketing Overview of major platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, Pinterest, etc.) Current trends and statistics in social media usage Setting SMART goals for social media campaigns
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Introduction to Social Media Marketing
Module 2: Understanding Your Audience
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Module 2: Understanding Your Audience
Module 3: Social Media Strategy and Planning
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Module 3: Social Media Strategy and Planning
Module 4: Content Creation and Optimization
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Module 4: Content Creation and Optimization
Module 5: Organic Social Media Marketing
Growing your social media presence organically Leveraging hashtags and trends Building and engaging with online communities Understanding platform algorithms Best posting times and frequency
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Module 5: Organic Social Media Marketing
Module 6: Paid Social Media Advertising
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Module 6: Paid Social Media Advertising
Module 7: Analytics and Performance Measurement
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Module 7: Analytics and Performance Measurement
Module 9: Social Media Trends and Innovations
Influencer marketing strategies AR/VR in social media Social commerce and shoppable posts Emerging platforms and trends Leveraging AI for social media
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Module 9: Social Media Trends and Innovations
Module 10: Tools and Automation
Social media management tools: Hootsuite, Buffer, Sprout Social Content scheduling and automation Monitoring tools for brand mentions Chatbots and AI tools for customer interaction
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Module 10: Tools and Automation
Module 11: Case Studies and Practical Projects
Analyzing successful social media campaigns Planning and executing a campaign for a real or mock business Creating platform-specific content strategies Group presentations on innovative campaign ideas
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Module 11: Case Studies and Practical Projects
Social Madia Marketing
About Lesson

Introduction to social media advertising
Facebook and Instagram Ads: Campaign structure and objectives
LinkedIn Ads for professional targeting
Twitter/X and TikTok advertising basics
A/B testing in ad campaigns
Setting up and optimizing ad budgets

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