About Lesson
- Analyzing successful social media campaigns
- Planning and executing a campaign for a real or mock business
- Creating platform-specific content strategies
- Group presentations on innovative campaign ideas
Module 1: Introduction to Social Media Marketing
What is Social Media Marketing?
Importance of social media in digital marketing
Overview of major platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, Pinterest, etc.)
Current trends and statistics in social media usage
Setting SMART goals for social media campaigns
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Module 2: Understanding Your Audience
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Module 3: Social Media Strategy and Planning
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Module 4: Content Creation and Optimization
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Module 5: Organic Social Media Marketing
Growing your social media presence organically
Leveraging hashtags and trends
Building and engaging with online communities
Understanding platform algorithms
Best posting times and frequency
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Module 6: Paid Social Media Advertising
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Module 7: Analytics and Performance Measurement
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Module 9: Social Media Trends and Innovations
Influencer marketing strategies
AR/VR in social media
Social commerce and shoppable posts
Emerging platforms and trends
Leveraging AI for social media
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Module 10: Tools and Automation
Social media management tools: Hootsuite, Buffer, Sprout Social
Content scheduling and automation
Monitoring tools for brand mentions
Chatbots and AI tools for customer interaction
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Module 11: Case Studies and Practical Projects
Analyzing successful social media campaigns
Planning and executing a campaign for a real or mock business
Creating platform-specific content strategies
Group presentations on innovative campaign ideas
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