Social Madia Marketing - NgahTech Group

About Course

Maximize your brand’s potential with strategic social media marketing! From engaging content creation to targeted campaigns, we help you build connections, drive traffic, and boost conversions across all platforms. Let’s grow your online presence

Course Content

Module 1: Introduction to Social Media Marketing
What is Social Media Marketing? Importance of social media in digital marketing Overview of major platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, Pinterest, etc.) Current trends and statistics in social media usage Setting SMART goals for social media campaigns

Introduction to Social Media Marketing

Module 2: Understanding Your Audience

Module 3: Social Media Strategy and Planning

Module 4: Content Creation and Optimization

Module 5: Organic Social Media Marketing
Growing your social media presence organically Leveraging hashtags and trends Building and engaging with online communities Understanding platform algorithms Best posting times and frequency

Module 6: Paid Social Media Advertising

Module 7: Analytics and Performance Measurement

Module 9: Social Media Trends and Innovations
Influencer marketing strategies AR/VR in social media Social commerce and shoppable posts Emerging platforms and trends Leveraging AI for social media

Module 10: Tools and Automation
Social media management tools: Hootsuite, Buffer, Sprout Social Content scheduling and automation Monitoring tools for brand mentions Chatbots and AI tools for customer interaction

Module 11: Case Studies and Practical Projects
Analyzing successful social media campaigns Planning and executing a campaign for a real or mock business Creating platform-specific content strategies Group presentations on innovative campaign ideas

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