Digital Marketing
About Course
Digital marketing refers to the use of online channels, technologies, and strategies to promote products or services and connect with target audiences. It encompasses various techniques such as:
- Search Engine Optimization (SEO): Improving website visibility on search engines like Google.
- Content Marketing: Creating valuable content to attract and retain customers.
- Social Media Marketing: Using platforms like Facebook, Instagram, and LinkedIn to engage audiences.
- Email Marketing: Sending targeted emails to nurture leads and build customer relationships.
- Pay-Per-Click Advertising (PPC): Running ads on platforms like Google Ads or social media, paying only for clicks.
- Affiliate Marketing: Partnering with others to promote products and earn commissions.
- Analytics and Reporting: Measuring the effectiveness of campaigns using tools like Google Analytics.
Course Content
Module 1: Introduction to Digital Marketing
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Module 1: Introduction to Digital Marketing
Module 2: Website Optimization & Analytics
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Module 2: Website Optimization & Analytics
Module 3: Search Engine Optimization (SEO)
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Module 3: Search Engine Optimization (SEO)
Module 4: Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
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Module 4: Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
Module 5: Social Media Marketing (SMM)
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Module 5: Social Media Marketing (SMM)
Module 6: Content Marketing
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Module 6: Content Marketing
Module 7: Email Marketing
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Module 7: Email Marketing
Module 8: Affiliate Marketing & Influencer Marketing
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Module 8: Affiliate Marketing & Influencer Marketing
Module 9: E-commerce Marketing
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Module 9: E-commerce Marketing
Module 10: Advanced Tools & Strategies
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Module 10: Advanced Tools & Strategies
Module 11: Online Reputation Management (ORM)
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Module 11: Online Reputation Management (ORM)
Module 12: Performance Tracking & Reporting
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Module 12: Performance Tracking & Reporting
Module 13: Capstone Project
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Module 13: Capstone Project
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