Digital Marketing

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About Course

Digital marketing refers to the use of online channels, technologies, and strategies to promote products or services and connect with target audiences. It encompasses various techniques such as:

  1. Search Engine Optimization (SEO): Improving website visibility on search engines like Google.
  2. Content Marketing: Creating valuable content to attract and retain customers.
  3. Social Media Marketing: Using platforms like Facebook, Instagram, and LinkedIn to engage audiences.
  4. Email Marketing: Sending targeted emails to nurture leads and build customer relationships.
  5. Pay-Per-Click Advertising (PPC): Running ads on platforms like Google Ads or social media, paying only for clicks.
  6. Affiliate Marketing: Partnering with others to promote products and earn commissions.
  7. Analytics and Reporting: Measuring the effectiveness of campaigns using tools like Google Analytics.
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Course Content

Module 1: Introduction to Digital Marketing

  • Module 1: Introduction to Digital Marketing

Module 2: Website Optimization & Analytics

Module 3: Search Engine Optimization (SEO)

Module 4: Pay-Per-Click (PPC) and Search Engine Marketing (SEM)

Module 5: Social Media Marketing (SMM)

Module 6: Content Marketing

Module 7: Email Marketing

Module 8: Affiliate Marketing & Influencer Marketing

Module 9: E-commerce Marketing

Module 10: Advanced Tools & Strategies

Module 11: Online Reputation Management (ORM)

Module 12: Performance Tracking & Reporting

Module 13: Capstone Project

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