Digital Marketing Course Structure

By Ngahtech Group

Digital Marketing is a broad field that consists of several specialized courses. Students can learn individual areas or enroll in a complete Digital Marketing Master Program.

Chapter 1: Digital Marketing Fundamentals

Module 1: Introduction to Digital Marketing

Lessons

1. Introduction to Digital Marketing
2. Traditional Marketing vs Digital Marketing
3. Digital Marketing Channels
4. Customer Journey
5. Digital Marketing Strategy
6. Digital Marketing Terminologies
7. Building a Marketing Funnel
8. Digital Marketing Career Opportunities

Chapter 2: Search Engine Optimization (SEO)

Module 2: SEO Fundamentals

Lessons

1. Introduction to SEO
2. How Search Engines Work
3. Keyword Research
4. Search Intent
5. SEO Tools

Module 3: On-Page SEO

Lessons

1. Title Tags
2. Meta Descriptions
3. Header Tags
4. URL Optimization
5. Internal Linking
6. Content Optimization

Module 4: Off-Page SEO

Lessons

1. Link Building
2. Guest Posting
3. Social Signals
4. Brand Mentions
5. Local Citations

Module 5: Technical SEO

Lessons

1. Website Speed Optimization
2. Mobile SEO
3. XML Sitemaps
4. Robots.txt
5. Schema Markup
6. Core Web Vitals

Chapter 3: Content Marketing

Module 6: Content Strategy

Lessons

1. Content Planning
2. Audience Research
3. Content Calendar
4. Content Distribution

Module 7: Content Creation

Lessons

1. Blog Writing
2. Copywriting
3. Storytelling
4. Visual Content Creation
5. Video Content Creation
6. AI Content Creation

Chapter 4: Social Media Marketing

Module 8: Social Media Foundations

Lessons

1. Social Media Introduction
2. Social Media Strategy
3. Audience Building
4. Social Media Branding
5. Community Management

Module 9: Social Media Platforms

Lessons

1. Facebook Marketing
2. Instagram Marketing
3. LinkedIn Marketing
4. X (Twitter) Marketing
5. TikTok Marketing
6. YouTube Marketing
7. Pinterest Marketing

Module 10: Social Media Advertising

Lessons

1. Facebook Ads
2. Instagram Ads
3. LinkedIn Ads
4. TikTok Ads
5. YouTube Ads
6. Campaign Optimization

Chapter 5: Search Engine Marketing (SEM)

Module 11: Google Ads

Lessons

1. Introduction to Google Ads
2. Search Campaigns
3. Display Campaigns
4. Video Campaigns
5. Shopping Campaigns
6. Performance Max Campaigns

Module 12: PPC Advertising

Lessons

1. Pay-Per-Click Advertising
2. Bid Strategies
3. Keyword Targeting
4. Ad Copy Creation
5. Conversion Tracking

Chapter 6: Email Marketing

Module 13: Email Marketing Fundamentals

Lessons

1. Introduction to Email Marketing
2. Building Email Lists
3. Email Segmentation
4. Email Automation

Module 14: Email Campaign Management

Lessons

1. Newsletter Creation
2. Email Design
3. A/B Testing
4. Performance Analysis

Chapter 7: Affiliate Marketing

Module 15: Affiliate Marketing Fundamentals

Lessons

1. Introduction to Affiliate Marketing
2. Affiliate Networks
3. Affiliate Programs
4. Commission Models

Module 16: Affiliate Marketing Strategies

Lessons

1. Product Promotion
2. Niche Selection
3. Affiliate Website Creation
4. Conversion Optimization

Chapter 8: E-Commerce Marketing

Module 17: E-Commerce Fundamentals

Lessons

1. Introduction to E-Commerce
2. Online Store Setup
3. Product Listings
4. Payment Gateways

Module 18: E-Commerce Growth Strategies

Lessons

1. Conversion Rate Optimization
2. Retargeting
3. Product Marketing
4. Customer Retention

Chapter 9: Mobile Marketing

Module 19: Mobile Marketing Strategies

Lessons

1. SMS Marketing
2. WhatsApp Marketing
3. Mobile Advertising
4. App Marketing
5. Push Notifications

Chapter 10: Video Marketing

Module 20: Video Marketing Fundamentals

Lessons

1. Video Content Strategy
2. YouTube Marketing
3. Video SEO
4. Live Streaming
5. Short-Form Video Marketing

Chapter 11: Influencer Marketing

Module 21: Influencer Marketing

Lessons

1. Introduction to Influencer Marketing
2. Finding Influencers
3. Influencer Outreach
4. Campaign Management
5. Influencer Analytics

Chapter 12: Analytics and Reporting

Module 22: Web Analytics

Lessons

1. Google Analytics
2. Google Search Console
3. Conversion Tracking
4. User Behavior Analysis

Module 23: Marketing Reporting

Lessons

1. KPI Measurement
2. Dashboard Creation
3. Campaign Reporting
4. ROI Analysis

Chapter 13: Marketing Automation

Module 24: Marketing Automation Tools

Lessons

1. Marketing Automation Fundamentals
2. CRM Systems
3. Lead Nurturing
4. Customer Segmentation

Module 25: AI in Digital Marketing

Lessons

1. AI-Powered Marketing
2. ChatGPT for Marketing
3. AI Content Creation
4. AI Advertising
5. Marketing Automation with AI

Chapter 14: Local SEO and Business Marketing

Module 26: Local Business Marketing

Lessons

1. Google Business Profile
2. Local SEO
3. Online Reviews Management
4. Citation Building
5. Local Advertising

Chapter 15: Freelancing and Digital Marketing Career Development

Module 27: Freelancing

Lessons

1. Becoming a Digital Marketing Freelancer
2. Building a Portfolio
3. Client Acquisition
4. Proposal Writing
5. Pricing Your Services

Module 28: Entrepreneurship

Lessons

1. Starting a Digital Marketing Agency
2. Building a Marketing Team
3. Agency Operations
4. Scaling a Digital Business

Professional Certifications Covered

• Google Digital Marketing Certification
• Google Analytics Certification
• Google Ads Certification
• HubSpot Content Marketing Certification
• HubSpot Email Marketing Certification
• Meta (Facebook) Digital Marketing Certification
• LinkedIn Marketing Certification
• SEMrush SEO Certification

Career Opportunities

After completing Digital Marketing training, students can work as:

• Digital Marketing Specialist
• SEO Specialist
• Social Media Manager
• Content Marketer
• Google Ads Specialist
• Email Marketing Specialist
• Affiliate Marketer
• E-Commerce Manager
• Marketing Automation Specialist
• Digital Marketing Consultant
• Freelance Digital Marketer
• Digital Marketing Agency Owner

🌐 Learn more at Ngahtech Group and start building a successful career in Digital Marketing.