What is Social Media Marketing?
Importance of social media in digital marketing
Overview of major platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok, Pinterest, etc.)
Current trends and statistics in social media usage
Setting SMART goals for social media campaigns
Growing your social media presence organically
Leveraging hashtags and trends
Building and engaging with online communities
Understanding platform algorithms
Best posting times and frequency
Social media management tools: Hootsuite, Buffer, Sprout Social
Content scheduling and automation
Monitoring tools for brand mentions
Chatbots and AI tools for customer interaction
Analyzing successful social media campaigns
Planning and executing a campaign for a real or mock business
Creating platform-specific content strategies
Group presentations on innovative campaign ideas
Social media management tools: Hootsuite, Buffer, Sprout Social Content scheduling and automation Monitoring tools for brand mentions Chatbots and AI tools for customer interaction